Grow Your Business Online

helping businesses move online
29May, 2020

Covid-19 has had a serious effect on every business across Ireland. Business owners now have to think of ways to keep their business afloat and new ways of doing business. Is there a way to grow your business online with a little help along the way? With the new Trading Online Voucher Scheme available to businesses across Kerry, Cork and Limerick, now there is.

Trading Online Voucher Scheme

Is it time for you to move your business online? The Trading Online Voucher Scheme is an incentive through the Government’s ‘National Digital Strategy‘. This offers financial assistance of up to €2500 towards developing an online trading system. It’s new ‘Trading Online Voucher Scheme’ can save you up to 90% of the overall cost and will make such an investment very affordable for many small businesses.

Businesses that have already received a Trading Online Voucher can now apply for a second voucher, where upgrades are required.

The vouchers are targeted at businesses with the following profile:
  • Limited or no e-commerce presence.
  • 10 or less employees.
  • Turnover less than €2m.
  • Applicant business must be trading for at least 6 Months.
  • Business must be located in the area covered by the LEO to whom they make their application i.e. LEOs cannot accept applications from businesses located outside their jurisdiction.

Online business

Reasons for making the move online

  • Having a website will attract new customers to your business and make you more money.

81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.

  • Never put up the “Closed” sign again.

Your website can be your 24/7/365 employee. A website acts as your “always-on” business advocate during and outside of office hours.

  • Add instant credibility to your business simply by having a website.

The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.

  • Your competition will have a website

Consumers usually start their purchasing journey through research and recommendations. Studies are increasingly showing that once people know what they want, up to 70% of people will go online to weigh up their different options. If your competitors are online and you’re not, then you will be chasing them from the start.

  • A website makes your business look more professional

84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles.

  • Your website can attract new customers through Google

Google is the first stop for any query we have. Every business will have regular customers but you also need a steady flow of new customers and Google is the perfect place for this. SEO is the process of optimisation your google search results. A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers.

  • You can clearly showcase your products and services

Visual graphics are everything for customers. You can show potential customers what they’ll get when they do business with you by displaying high-quality photography on your website of your different products.

  • You can display your best reviews and testimonials prominently on your website

This really adds to the business credibility. Displaying your reviews and/or testimonials prominently on your website is a great way to establish social proof.

Are you a business owner and looking to find out more about the Trading Online Voucher Scheme in Kerry, Cork or Limerick? You can click here for full information on how to apply for the Trading Online Voucher Scheme over on the Local Enterprise Office website. While you’re here on KC, check out our web design section which has a tasty portfolio built up of happy clients!